Small business consulting - advanced technique (internet)
I work for an internet company that supplies help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses around the planet and whenever I explain to folks I meet what I do, I constantly get asked the same question “Given my background, how could I monetize it and make earn cash quickly by becoming a small business consultant”? I am always delighted to supply wisdom as I am lucky enough to spend the majority of my day interacting with small business owners and personnel happy to to tell me about their issues.
This is what I tell them:
The net is the perfect medium for finding customers and it makes it easy to communicate with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with effective techniques and help them resolve issues.
Information marketing – package and sell your expertise to businesses through the Internet
Make no mistake this opportunity isn’t just to be found in small businesses it’s equally applicable to large businesses. You can repackage and sell your expertise in a digital format such as video, audio or documents. The software to construct high quality content are widely available on the web. Creating a tutorial in simple to use internet formats is now easy and affordable. You just have to be prepared to spend a bit of time playing with the software. material] that you can either sell or give away to get your target customer’s attention.
You have to begin with the end in mind. Consultancy and Information marketing compliment each other and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be useful to others then make a two minute video to promote yourself and your expertise to your target(s). Unless you know the target(s) precise problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.
This approach is ideally suited to situations where you are individually targeting prospect(s). You should always focus on building a list you can interact with and make sales to. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The bigger your list the more opportunities for consulating and selling information products you will discover. If you would like to find out more about how to do this then click on any of the links in this article. I would be very glad to help you.
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